Although the Branding Equation
formula is simple, selecting the
right color, word and style for your
company may not be. LogicDesign
helps entrepreneurs pinpoint the
right color, word and style for their
brand. We then help you apply the
Equation to all branding activities.
As a result, you receive high-impact
sales tools that jumpstart
your branding.
The Branding EquationTM
Branding your company is a vital aspect of any business, especially a new business. Yet many agencies lack a commonsense strategy that meets entrepreneurs' real-world, real-time needs. Every visual aspect of your brand should consistently point in the same direction. But how can you do this quickly, efficiently and comprehensively?
LogicDesign employs a proprietary approach based on 30+ years in marketing and advertising for companies both large and small. Our “Branding EquationTM” distills the same practices that Fortune 500 companies use into one simple, results-oriented formula. This proven formula can transform any brand. Here's how it works:
Branding your company is a vital aspect of any business, especially a new business. Yet many agencies lack a commonsense strategy that meets entrepreneurs' real-world, real-time needs. Every visual aspect of your brand should consistently point in the same direction. But how can you do this quickly, efficiently and comprehensively?
LogicDesign employs a proprietary approach based on 30+ years in marketing and advertising for companies both large and small. Our “Branding EquationTM” distills the same practices that Fortune 500 companies use into one simple, results-oriented formula. This proven formula can transform any brand. Here's how it works:
1 Color + 1 Word + 1 Style = BRAND
1 Color:
One of the best ways to develop a lasting connection with your customers is on an emotional level – and nothing evokes emotion better than color. Color plays a key role in memory recall, stimulating all the senses to convey a message like no other method of communication. Consider the use of color by Fortune 500 brands. UPS "is" brown. Coke "is" red. Caterpillar "is" yellow. These corporations understand that the proper use of one specific color is vital to creating the right image in the marketplace.
1 Word:
Your goal is select one word to associate with your product in the minds of your consumers. The word you select should be based on the competitive advantage your brand offers. It should be distinctive, compelling and easy to remember and understand. For example, Jif brand peanut butter has employed the word "Choosy" (as in "Choosy Mothers Choose Jif") to imply its superior product quality for almost three decades. Not surprisingly, it remains the leading peanut butter brand in the United States.
1 Style:
A professional visual image is critical to your brand's success. After all, your image - as reflected in the design and copywriting style of your marketing materials and website - is the first and often only chance you have to introduce your company to potential customers. Your image should reflect your brand’s personality and account for industry norms, your customer's expectations and defining attributes of your products and services.
1 Color:
One of the best ways to develop a lasting connection with your customers is on an emotional level – and nothing evokes emotion better than color. Color plays a key role in memory recall, stimulating all the senses to convey a message like no other method of communication. Consider the use of color by Fortune 500 brands. UPS "is" brown. Coke "is" red. Caterpillar "is" yellow. These corporations understand that the proper use of one specific color is vital to creating the right image in the marketplace.
1 Word:
Your goal is select one word to associate with your product in the minds of your consumers. The word you select should be based on the competitive advantage your brand offers. It should be distinctive, compelling and easy to remember and understand. For example, Jif brand peanut butter has employed the word "Choosy" (as in "Choosy Mothers Choose Jif") to imply its superior product quality for almost three decades. Not surprisingly, it remains the leading peanut butter brand in the United States.
1 Style:
A professional visual image is critical to your brand's success. After all, your image - as reflected in the design and copywriting style of your marketing materials and website - is the first and often only chance you have to introduce your company to potential customers. Your image should reflect your brand’s personality and account for industry norms, your customer's expectations and defining attributes of your products and services.